Vouchers for Tickets

A professionally organized invitation campaign has many advantages: even more visitors to the stand, enhanced customer loyalty, and the best conditions for intensive networking.

The new ticketing system of Messe München enables you to manage this task effectively.

Available from December 2021.

Your benefits

  • 94 percent of all visitors who use guest tickets visit the stand of the exhibitor they received them from.
  • Enhanced customer loyalty.
  • Even more visitors to the stand.
  • You only pay for vouchers that are actually used.

Guide: Ordering Visitor Ticket Vouchers

The new ticketing system of Messe München enables you to manage this task effectively. And it helps you keep track of your tickets at all times. This user guide informs you about the most important steps.

Order the vouchers in two steps:
Step 1: Exhibitor Shop
Step 2: Ticketing System

Step 1: Exhibitor Shop

The Exhibitor Shop offers a lot of services that will help to make your participation at a success.

1.1 Login Exhibitors Shop

First, please sign in to the Exhibitor Shop with your Messe München account. You receive the login data after your application for

Exhibitor Shop login

1.2 Select product vouchers for day tickets

Under "Passes and Tickets" you will find the section "Exhibitor passes".

Open product directly here

1.3 Start ticketing system

Click on the button "ticket management" to open the ticketing system

Step 2: Ticketing System

In the new ticketing system you can, for example:

  • order vouchers,
  • enter the required personal data of your customers, or simply upload it via an Excel file,
  • view all information about your vouchers at any time—for example, which have been redeemed or used for a trade fair visit.

2.1 Order Vouchers

  • In this menu, you order the required number of vouchers.
  • The billing will occur as set out in the leaflet.

Tip: Use the option to create campaigns after you have ordered your vouchers. This menu item will appear on the screen when you click on "Invite visitors". The campaign function enables you to send the vouchers to your customers directly from the ordering system and also track who has registered and redeemed tickets at any time.

2.2 Invite Customers

At the bottom of the respective windows, several options are available which you can click on to manage the process:

  1. Start process
    • Use campaigns to invite your customers and to separate, organize, and easily structure and manage different target groups.
    • You can start a new campaign (New campaign) or use an existing one (Use existing campaign).
  2. Select ticket type
    • View here the type and respective amounts of tickets you have ordered.
  3. Select e-mail template
    • Here you will find the e-mail
    • template which you can use to invite your customers. The e-mail features a voucher link, through which your customer can register his/her ticket.
    • Be sure to also select the language: you can send the e-mail in German or English. In the context of your current campaign, all e-mails will be sent in the language you have selected.
  4. Personal data
    • In this menu, you can enter the details of customers whom you wish to invite as visitors. This can be done either manually or by uploading an Excel list.
    • Please note: Each person specified in this campaign needs an individual e-mail address! This is the only way for your customers to create their own Messe München account and register in the registration portal.
    • The system will therefore alert you if you assign an e-mail address twice, allowing you to correct it.
  5. Verify
    • You can check all your input again, including the language setting for sending e-mails.
    • If everything is correct, just click on "Confirm information". Otherwise, please use the options at the bottom of the window to cancel the process or make corrections.
  6. Confirmation
    • The vouchers have been sent by e-mail to the persons you invited.

2.3 Managing Vouchers and Invitations

  • Here you will find information about the status of ticket vouchers sent to your customers.
  • In addition, you can resend e-mails, download or disable registered tickets.

2.4 Vouchers ordered

  • In this summary, you can see your orders for ticket vouchers at a glance. You can also download this list as an Excel spreadsheet.
  • In addition, you will find information about the order quantity and the number of sent and actually used ticket vouchers.
  • Optionally, you can download an Excel file with the ticket vouchers, which you then send to your customers individually.

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