Messe München, promoter and organizer of f.re.e, and organizers of Munich Auto Days, in consultation with the industry, have decided to cancel the events scheduled for February 16 to 20, 2022. Dr. Reinhard Pfeiffer, Deputy CEO of Messe München, explains, “We are grateful that we were able to celebrate an initial success in 2022 with the TrendSet trade fair in January. However, we regret that we must once again cancel the popular f.re.e public trade fair.”
Messe München is thereby meeting the request of most exhibitors, who require extensive advance planning for their participation at the fair. At a public trade fair such as f.re.e, the number of visitors also plays a critical role, even more so than at a specialist trade fair. Because of the prescribed maximum number of participants, this cannot be guaranteed. “These are all signs that significantly complicate the preparations and ultimate implementation of a public trade fair such as f.re.e in all aspects,” explained Pfeiffer. He added, “This is also why there has been considerable uncertainty on the part of our customers, which has now led numerous exhibitors to withdraw their participation in f.re.e 2022 in recent days."
Daniel Schöningh, Managing Director of the Münchner Merkur/tz media group and organizer of Munich Auto Days, added, “We were all confident that we would meet at the Munich exhibition center in February. But unfortunately, the current conditions do not allow us to hold Munich Auto Days at the usual co-location with f.re.e.” For Jessica Stuber, project manager of f.re.e, it is clear, “We are in constant communication with our customers and the industry is naturally eager to finally meet again in person. However, the current trend of the omicron wave and the prevailing conditions unfortunately do not permit this event. That gives us all the more reason to look forward to f.re.e 2023."
The next edition of f.re.e and Munich Auto Days will take place at the exhibition center in Munich from February 22 to 26, 2023.