As a social player, we at Messe München recognise our social and ecological responsibility. Sustainability is therefore firmly anchored in our corporate strategy.
We have committed to becoming CO2-neutral by 2030. That is 20 years earlier than envisaged in the Paris Climate Agreement and 10 years earlier than the target set by the Association of the German Trade Fair Industry (AUMA).
To this end, we have developed a sustainability strategy tailored to the trade fair industry. With our holistic sustainability programme, we are continuously implementing projects to reduce CO2 emissions for Messe München.
We live sustainability for ourselves and our customers and actively promote it at our events.
As a travel and leisure trade fair, we want to take responsibility and express the principle of sustainability in our actions. We want to set a good example and make f.re.e more sustainable in a continuous process. This ranges from the selection of materials and the handling of waste to motivating our exhibitors and visitors to act sustainably. Let's make f.re.e even more sustainable together.
Tourism and leisure activities have a special responsibility with regard to sustainability. At f.re.e, we promote this development by providing information on the various facets of sustainability and, in some cases, by highlighting sustainable offers. In addition, we focus on leisure activities that can also be realized in the local area. In this way, we make an important contribution to sustainability awareness among exhibitors and visitors.
As a travel and leisure trade fair, we don't just want to set an example, we want to lead by example.
Our focal points are:
Sustainability is a mission that we can only realise together. We will help you to organise your visit to f.re.e in the most environmentally friendly way possible. With our tips, you can significantly improve your personal eco-balance. Because for each individual it is only a small step. Together, it's a long way.
Here you will find tips on how you can organise your visit sustainably:
Trade shows are the platforms of the future. During the trade show days, experts from all over the world gather to offer their future technologies, discuss approaches to solutions and enter into new collaborations. Events of this magnitude have enormous value for the economy. At the same time, we must be aware: Greenhouse gas emissions are released at every event. Together with partners, we have set out to develop measures for a more sustainable trade show industry and to fulfill our social responsibility. After all, sustainability and climate protection must be actively lived - this also includes a sustainable trade show presence.
If you use your time on site specifically and intensively for personal meetings, you save yourself the individual journey to customers, partners and service providers. During your trade fair presence at f.re.e 2024, you will also have further opportunities to avoid emissions, save raw materials and protect the environment.
Here you will find tips on how to make your trade fair presentation sustainable:
bgreen leaders is the leading B2B sustainability network for future-oriented companies and pioneers of the circular economy. Initiated by Messe München and CIRCULAZE, it brings together leading minds from industry, the start-up scene, investors, politics and academia to promote know-how, best practices and cooperation through exclusive events at Messe München's world-leading trade fairs (IFAT, ISPO, electronica) and a 365-day program of physical and online events. Members have access to an innovative platform that focuses on visibility, networking and pioneering solutions to drive sustainable change.