Outdoor & Fitness. Fit and active, outdoor and indoor!

Get out of the daily grind—and into pleasure: Hardly any segment is as diverse as outdoor sports. Supplemented by the topic of fitness, f.re.e offers its visitors a platform with a wide range of offers and services for your sporting activities.

A blue banner with a photo collage consisting of three people engaged in different sporting activities.

Hiking, running or climbing can be twice as much fun

f.re.e gets you fit for your sporting activities or your outdoor hobby.

Be it with the right functional clothing for outdoor adventures, with the right equipment for your trekking vacation or with accessories for your fitness training. Running or hiking equipment is just as much a part of the range as outdoor jackets and the right shoes.

By the way: Have you ever thought about having your running shoe analysed or learning good relaxation techniques? Then you've come to the right place at f.re.e!

Learn more about the many good reasons why you should to visit the next f.re.e

Visitor climbs the indoor climbing tower at f.re.e 2025.
© Messe München GmbH

The product range in the Outdoor & Fitness area

  • Hiking, climbing: Clothing, equipment, accessories
  • Running: clothing, equipment, accessories
  • Fitness: clothing, gear, accessories
  • Fitness equipment
  • Fitness nutrition
  • Regeneration

Your benefits at a glance

Gain new customers

With numerous wealthy visitors—spread across all age groups—f.re.e provides an enormous reach over five days. Here you can talk to your customers in person and establish lasting long-term customer relationships based on trust. The clear structure of the five exhibition areas Travel, Caravanning & Camping, Bicycle, Water Sports, Outdoor & Fitness, provides an overview and at the same time enables synergies to reach an audience with an affinity for travel, sport and leisure.

A young woman sits in a wooden booth at an exhibition stand and an older woman explains something to her while pointing to a catalog
© Messe München GmbH
Two people are standing at a trade fair booth with skateboards and balance boards, looking at a brochure together. Several boards and yellow price tags are displayed in the background.
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A group of people is doing yoga exercises in an trade fair hall
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Several participants sit in front of a stage and stretch their arms upward while a trainer presents a mobility training session. Behind her is a large screen displaying advertisements.
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Two people are standing at an outdoor clothing booth, looking at an item of clothing together. In the background, more jackets and textiles are displayed on clothes racks.
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Several visitors walk through a large exhibition hall with stands showcasing water sports, surfing, and kite surfing equipment. Large advertising banners for the brands hang above the exhibition areas.
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A gymnastics performance by young girls in front of an enthusiastic audience.
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A bird's-eye view of a large children's play area in an trade fair hall
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A smiling person wearing a pink hoodie plays table soccer at a busy indoor event or exhibition.
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Girl jumps over a hobby-horse hurdle inside an exhibition hall, onlookers stand nearby, another child waits in the background; a lively, energetic moment captured.
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everal people, adults and children, lead hobby horses through a demonstration course at an exhibition; a presenter with headset guides them, spectators in background.
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Two people are standing at a trade fair booth with skateboards and balance boards, looking at a brochure together. Several boards and yellow price tags are displayed in the background.
A group of people is doing yoga exercises in an trade fair hall
Several participants sit in front of a stage and stretch their arms upward while a trainer presents a mobility training session. Behind her is a large screen displaying advertisements.
Two people are standing at an outdoor clothing booth, looking at an item of clothing together. In the background, more jackets and textiles are displayed on clothes racks.
Several visitors walk through a large exhibition hall with stands showcasing water sports, surfing, and kite surfing equipment. Large advertising banners for the brands hang above the exhibition areas.
A gymnastics performance by young girls in front of an enthusiastic audience.
A bird's-eye view of a large children's play area in an trade fair hall
A smiling person wearing a pink hoodie plays table soccer at a busy indoor event or exhibition.
Girl jumps over a hobby-horse hurdle inside an exhibition hall, onlookers stand nearby, another child waits in the background; a lively, energetic moment captured.
everal people, adults and children, lead hobby horses through a demonstration course at an exhibition; a presenter with headset guides them, spectators in background.

Outdoor & Fitness: Exhibitors at f.re.e

With a large number of exhibitors in the outdoor & fitness sector, f.re.e 2026 offered a wide range of companies, innovative products, and exciting stage presentations for outdoor enthusiasts.

See all exhibitors in the Outdoor & Fitness area

Experience more with our Outdoor & Fitness supporting program

In addition to the exhibitors, f.re.e offers an extensive program on the topic of Outdoor & Fitness. Experts from the industry talk and provide information about different tours and activities.

The Sports Stage

For sports fans, the stage in the Outdoor & Ftiness area of f.re.e is a highlight of the year. Our exhibitors present themselves here with additional information. The field reports from professionals not only provide valuable tips, but are also an inspiration. They arouse curiosity, a sense of adventure, a spirit of discovery and anticipation for your own ventures.

Our action areas and program points

  • You can actively participate in the workout yourself on the fitness activity area in Hall A6.
  • Bouldering for everyone—bouldering tower supervised by the Munich section of the German Alpine Club.
  • Sports and play stations of the Munich Sports Office.

Trainer leads a fitness session on the hands-on area at the “f.re.e” trade fair, while visitors actively participate. Other visitors watch from outside.
© Messe München GmbH

The Fitness Join-in Area

Here, sports and fitness enthusiasts can get new inspiration for exercise in everyday life and a healthy lifestyle. The varied workout will be performed by various trainers. We welcome you to join in free of charge.
  • The Fitness Join-in Area is located in Hall B6 (diagonally opposite the Sports Stage).

Exhibiting is worthwhile

Paddling, snorkeling or surfing: Water sports enthusiasts meet at f.re.e to celebrate their passion. Benefit from this enthusiasm and present your water sports products in the ideal environment.

Tip: Special screening of the European Outdoor Film Tour (EOFT)

The European Outdoor Film Tour was once again at f.re.e. On Saturday, February 22, 2025, interested visitors had the opportunity to watch the best of 2024 program with their admission ticket immediately after the trade fair closed. The film screening took place at the new f.re.e stage in Hall A5 at 6:15 p.m. Visitors received access authorization upon presentation of their valid visitor ticket at the f.re.e stage from 5:30 p.m. For more information about the tour, please visit

www.moving-adventures.de.

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