f.re.e / For exhibitors / Good reasons to exhibit

It Pays to Exhibit—Good Reasons for Taking Part in f.re.e

f.re.e was held in Munich for the first time in 1970. At the time, it was called C-B-R Leisure and Travel. It is one of the most visited consumer fairs in southern Germany and presents the world of travel and leisure.

Attain your goals at Bavaria's largest travel and leisure trade fair

Meet customers face-to-face

With numerous wealthy visitors—spread across all age groups—over five days, f.re.e provides an enormous reach. Here, you can talk face-to-face with your old and new customers and establish reliable and long-term customer relationships.

© Messe München GmbH

Gain new customers

The world of travel and active leisure under one roof: Travel with Cruises and Photography, Caravanning& Camping, Bicycles, Water Sports and Outdoor & Fitness. The clearly defined segments provide clarity while also offering synergies and therefore the opportunity to acquire new customers.

© Messe München GmbH
f.re.e 2019, opening, entrance east

Raise your profile

At f.re.e you present yourself in an attractive environment alongside your competition to an interested audience, thus enormously raising your profile. Thanks to extensive advertising and public relations by the f.re.e team, the trade fair and its exhibitors are guaranteed a great deal of attention.

© Messe München GmbH

Generate sales

At f.re.e, you will encounter a public with the power and motivation to purchase: The average monthly net household income of visitors in 2020 was €3,850. 33% of visitors even have disposal income of more than €4,500 per month. 93% percent of visitors made purchases/booked trips or plan to do this due thanks to their trade fair visit. The visitors plan and book their vacation and leisure activities for the coming year directly at the trade fair.

© Messe München GmbH
f.re.e 2019, free 2019, C5, Caravaning, Camping, Mayr Camping, sales discussion

Present products and innovations

In addition to your stand, f.re.e offers many other opportunities to present—at no additional cost: The various testing areas make your products available to visitors to experience—this is where they can try them out before buying. And on the stages and in the vacation movie theater, you will also have to chance to present your offerings and innovations to a broad public outside your stand.

© Messe München GmbH
f.re.e 2019, free 2019, C6, bike, bike parcours

Trouble-free participation in the trade fair

The modern trade fair center, with its open-plan exhibition halls with natural lighting throughout, offers attractive stand locations. Optimal transport connections, functional infrastructure, easy-to-order stand packages, and committed support from an expert trade fair team are the ideal prerequisites for your pleasant and successful participation in the trade fair.

© Messe München GmbH

Key figures

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Apply now for f.re.e 2023

Attain your goals at Bavaria's largest travel and leisure trade fair!