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Attain your goals at f.re.e, Bavaria's largest travel and leisure trade fair

Founded in 1970, f.re.e, the travel and leisure trade fair, has developed into one of the most popular consumer trade fairs in southern Germany. It offers a comprehensive experience covering all aspects of travel and leisure activities.

Your benefits at a glance

Gain new customers

With numerous wealthy visitors—spread across all age groups—f.re.e provides an enormous reach over five days. Here you can talk to your customers in person and establish lasting long-term customer relationships based on trust. The clear structure of the five exhibition areas Travel, Caravanning & Camping, Bicycle, Water Sports, Outdoor & Fitness, provides an overview and at the same time enables synergies to reach an audience with an affinity for travel, sport and leisure.

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The exhibition sectors of f.re.e at a glance

At f.re.e, the world of travel and active leisure can be found under one roof. The most important data and facts can be found summarized in our factsheet.

Discover the exhibition sectors

Raise your profile

Present yourself to an interested audience at f.re.e in an attractive environment alongside your competitors. With extensive advertising and press work by f.re.e, you will achieve enormous visibility and stand out from competitors. The range of stages as well as the join-in and test areas at the trade fair offer additional benefits, and for brands that are still less well-known, f.re.e becomes a springboard into the public eye.

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Generate sales

At f.re.e, you will encounter an audience with the power and motivation to purchase. Visitors plan and book their vacations and leisure activities for the coming year directly at the trade show. In addition to your trade fair stand, take advantage of the diverse join-in and test areas as well as the show stage or talks to optimally present your products and services and attract new target groups. 92 percent of visitors have bought / booked directly this year or are planning to do so as a result of their visit to the trade show.

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Present products and innovations

In addition to your stand, f.re.e offers you many other opportunities to present your products. Use the various join-in and test areas to let visitors experience your products. On the stages and in the vacation movie theater you will have the chance to present your offerings and innovations to a broad public outside your stand. An attractive online catalog entry will also draw attention to your company. Invite your existing customers and take part in the supporting program free of charge to maximize your success and attract new customers.

Take part in the supporting program

Explore our Supporting program

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Successful trade fair participation

The attractive location of Munich with its many leisure facilities and the modern trade fair center attract many visitors and offer ideal conditions for successful trade fair participation. Open-plan exhibition halls with natural lighting throughout offers attractive stand locations throughout. With optimal transport connections, you can handle set-up and dismantling smoothly.

Tip: Benefit from a competent trade fair team and comprehensive checklists and instructions when preparing for the trade fair. With the f.re.e stand package you book the stand space and all important services together including modern stand design by our stand construction partner, meplan.

© Messe München