Download the f.re.e 2023 fact sheet
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f.re.e was held in Munich for the first time in 1970. At the time, it was called C-B-R Leisure and Travel. It is one of the most visited consumer fairs in southern Germany and presents the world of travel and leisure.
With numerous wealthy visitors—spread across all age groups—f.re.e provides an enormous reach over five days. Here you can talk to your customers in person and establish lasting long-term customer relationships based on trust. The clear structure of the five exhibition areas Travel, Caravanning & Camping, Bicycle, Water Sports, Outdoor & Fitness, provides an overview and at the same time enables synergies to reach a diverse audience.
At f.re.e, the world of travel and active leisure can be found under one roof.
Discover the exhibition sectorsPresent yourself to an interested audience at f.re.e in an attractive environment alongside your competitors. With extensive advertising and press work by f.re.e, you will achieve enormous visibility and stand out from competitors. The range of stages as well as the join-in and test areas at the trade fair offer additional benefits, and for brands that are still less well-known, f.re.e becomes a springboard into the public eye.
At f.re.e, you will encounter an audience with the power and motivation to purchase. The average monthly net household income of visitors in 2023 was around 4,220 euros. Visitors plan and book their vacations and leisure activities for the coming year directly at the trade show. In addition to your trade fair stand, take advantage of the diverse join-in and test areas as well as the show stage or talks to optimally present your products and services and attract new target groups. 91 percent of visitors have bought / booked directly this year or are planning to do so as a result of their visit to the trade show.
In addition to your stand, f.re.e offers you many other opportunities to present your products. Use the various join-in and test areas to let visitors experience your products. On the stages and in the vacation movie theater you will have the chance to present your offerings and innovations to a broad public outside your stand. An attractive online catalog entry will also draw attention to your company. Invite your existing customers and take part in the supporting program free of charge to maximize your success and attract new customers.
Explore our Supporting program
The attractive location of Munich with its many leisure facilities and the modern trade fair center attract many visitors and offer ideal conditions for successful trade fair participation. Open-plan exhibition halls with natural lighting throughout offers attractive stand locations throughout. With optimal transport connections, you can handle set-up and dismantling smoothly.
Tip: Benefit from a competent trade fair team and comprehensive checklists and instructions when preparing for the trade fair. With the f.re.e stand package you book the stand space and all important services together including modern stand design by our stand construction partner, meplan.
f.re.e is a complete success for us. We thank our numerous buyers at the trade fair and the many new interested parties. Of course we will be very happy to participate again in 2024, even bigger and even more beautiful.
After such a long break, it was once again very important to be able to show our product to the end customers. The customers were all very interested, very curious and had many questions about our product. The number of visitors was also super. Our booth was permanently visited by customers. Of course all visitors know Condor, but they were very interested, what's new and which routes we are offering for the first time in Munich. In my eyes f.re.e is a meaningful and important end customer trade fair.
f.re.e is one of the leading trade fairs for everything to do with leisure activities and, thanks to its own bicycle hall and the timing, it is the ideal stage for promoting the bicycle as a product. The central venue and the wide range of topics presented at the show make f.re.e a special event. My personal highlights at f.re.e were the good mood and the great conversations with the bike-loving customers.
Attain your goals at Bavaria's largest travel and leisure trade fair!