Outdoor & Fitness. Fit and active, outdoor and indoor!

Get out of the daily grind—and into pleasure: Hardly any segment is as diverse as outdoor sports. Supplemented by the topic of fitness, offers its visitors a platform with a wide range of offers and services for your sporting activities.

Hiking, running or climbing can be twice as much fun gets you fit for your sporting activities or your outdoor hobby.

Be it with the right functional clothing for outdoor adventures, with the right equipment for your trekking vacation or with accessories for your fitness training. Running or hiking equipment is just as much a part of the range as outdoor jackets and the right shoes.

By the way: Have you ever thought about having your running shoe analysed or learning good relaxation techniques? Then you've come to the right place at!

Learn more about the many good reasons why you should to visit the next

The product range in the Outdoor & Fitness area

  • Hiking, climbing: Clothing, equipment, accessories
  • Running: clothing, equipment, accessories
  • Fitness: clothing, equipment, accessories
  • Fitness equipment
  • Fitness nutrition
  • Regeneration

Outdoor & Fitness: Exhibitors at

With a large number of exhibitors in the outdoor & fitness sector, 2024 was able to offer a wide range of companies, innovative products and exciting stage presentations for outdoor enthusiasts.

See all exhibitors in the Outdoor & Fitness area

Experience more with our Outdoor & Fitness supporting program

In addition to the exhibitors, offers an extensive program on the topic of Outdoor & Fitness. Experts from the industry talk and provide information about different tours and activities.

The Sports Stage

For sports fans, the stage in the Outdoor & Ftiness area of is a highlight of the year. Our exhibitors present themselves here with additional information. The field reports from professionals not only provide valuable tips, but are also an inspiration. They arouse curiosity, a sense of adventure, a spirit of discovery and anticipation for your own ventures.

Our action areas and program points

  • NEW: You can actively participate in the workout yourself on the fitness activity area in Hall A6.
  • Bouldering for everyone—bouldering tower supervised by the Munich section of the German Alpine Club.
  • Sports and play stations of the Munich Sports Office.

© Messe München GmbH 2020, free 2020, Johanna Fellner, A5, health stage, Wellness & Gesundheit

New at 2024: The Fitness Join-in Area

Here, sports and fitness enthusiasts can get new inspiration for exercise in everyday life and a healthy lifestyle. The varied workout will be performed by various trainers. We welcome you to join in free of charge.
  • The Fitness Join-in Area is located in Hall A6 (diagonally opposite the Sports Stage).
  • The programme will be available to you from January 2024.

Tip: Special screening of the European Outdoor Film Tour (EOFT)

EOFT will be back at On Saturday, 17.02.2024, interested visitors will have the opportunity to see the the Best of 2023 programme with their admission ticket. programme with their admission ticket. The film screening will take place at the BR Showbühne in Hall A3. Visitors will receive access authorisation on presentation of their valid visitor ticket from 17:00 directly at the BR Showbühne. Please note that capacities are limited and only a limited number oflimited number of visitors can be admitted. Information about the tour can be found at

© EOFT - European Outdoor Film Tour

Become an exhibitor in the Outdoor & Fitness area

Brand-conscious, willing to invest and active—Your audience is ready to spend money on their special leisure interests. Take advantage of the high visitor quality of and be there as an exhibitor!

Find out more about your benefits as an exhibitor

The Outdoor & Fitness area: Facts and figures

  • A wide range of offers: Positioned together with water sports in a complete hall, the Outdoor & Fitness exhibition area offers the perfect environment for your products and services on topics such as mountain sports and hiking, fitness, golf, running, board sports, winter sports as well as wellness and regeneration.
  • Target group with purchasing power: This is where athletes, exercise addicts, adventure seekers and nature lovers meet to equip themselves for their activities. Visitors to have an average monthly household net income of EUR 4,220.
  • Experience as a sales factor: The climbing tower in cooperation with the DAV creates an alpine atmosphere and makes the area even more lively.
  • Additional presentation platforms: The moderated sports stage gives you as an exhibitor additional presentation opportunities for your offer. Inspiring contributions increase your reach and enthuse potential customers even outside your stand—without any additional costs. The proven cooperation with Radio Arabella guarantees successful infotainment.
  • Inspiration from experts: Service offers such as the information stand of the German Alpine Club provide visitors with competent and comprehensive information.