Become our partner country or brand at 2024! is Bavaria's largest travel and leisure fair where visitors can get information and inspiration, book their next holiday and buy products for new adventures. Gaining special attention here—a good reason for you to become the partner country or partner brand.

The prerequisite is always participation in the trade fair with your own stand area.

Benefits of the partnership

  • In addition to your stand space, you will receive a exhibition space in the Entrance East free of charge
  • Increased visibility on the fairground through additional advertising space
  • Visibility of partner country logo on a variety of advertising material
  • Optional: Special attention in the media by having a slot at the main press conference prior to
  • Presence in all exhibition areas by utilizing the stages—naturally the partner country has priority
  • Participation in the opening ceremony (exclusively partner country)

“ 2020 ran very well for us. We had a lot of visitors—especially in the morning. We were particularly pleased that we were also able to show the unknown sides of Italy.”
– Monica Bonaspetti, Marketing Officer at the Italian Tourism Association ENIT

Italy, Partner Country 2020

“The partnership with trade fair in Munich has confirmed the steadily increasing popularity of the Czech Republic among German tourists. We are particularly pleased that our Bavarian neighbors want to explore the diversity of our country even more. The great interest makes us optimistic that Czech tourism will have another record year.”
– Marketa Chaloupkova, Director of the Czech Head Office for Tourism in Germany

Czech Republic, Partner Country 2019

Previous partner countries

2020 Italy • 2019 Czechia • 2018 Malta • 2017 Egypt • 2016 Seychelles • 2015 Spain • 2014 Croatia • 2013 Czechia • 2012 Slovenia • 2011 Hungary • 2010 Tunisia • 2009 Cyprus • 2008 Slovenia • 2007 Croatia • 2006 Austria • 2005 Italy • 2004 Hungary • 2003 Turkey • 2002 Spain (Catalonia) • 2001 Austria • 2000 Italy • 1999 Croatia • 1998 Bavaria

Key figures from 2020




Exhibitors from 70 countries


m² exhibition space in 8 halls


of exhibitors gave 2020 an overall rating of excellent, very good or good


of visitors gave 2020 an overall rating of excellent, very good or good


international journalists

You might also be interested in

Current fairgrounds map
Final report 2020
Photos & Videos
Exhibitor directory

Matching downloads for you

Interested in a partnership?

Then contact us. Be there and be in focus with your country!

Katja Krämer
Exhibition Manager
Am Messesee 2
+49 89 949-20212
Stefanie Geissler
Exhibition Manager
Am Messesee 2
+49 89 949-20213
Exhibitor application

Secure your share of success—with an exhibition stand at, Bavaria's largest trade fair for travel and leisure. Simply use our online...

Exhibitor application
It Pays to Exhibit—Good Reasons for Taking Part in

Use your exhibit to present your products and services to an audience with purchasing power. Participating in is worthwhile!

Exhibiting is worthwhile
agenda, smartphone
The most important dates and logistics

The most important dates and logistics information: Setup, dismantling, Traffic Guide, dates and deadlines.

Dates & Logistics