The exhibition areas of f.re.e at a glance
The world of travel and active leisure under one roof: travel with cruising and photography, caravanning & camping, cycling, water sports and outdoor & fitness.
Travel
Unbridled wanderlust. f.re.e is the sales engine for your offers. In the Travel section, there is just as much demand for vacations far away as for active or individual vacations, stays at home or the right cruise.
In addition, our visitors are looking for exciting hiking and city breaks and interesting destinations within Germany. Take your customers to the destination of their dreams. Our visitors are ready to go.
Exhibitors' success stories
The exhibition area Travel
- A wide range of products: In the Travel themed area, you will find your suitable exhibition environment in our halls—clearly structured according to countries and regions. Here, for example, tourism organizations, tour operators and travel agencies, hotels, campsites, carriers and cruise providers are represented.
- Target group with purchasing power: At f.re.e you will meet trade fair visitors who are eager to travel and who are already planning their annual vacation in February. With your expert personal advice, you will build up a distinctive customer relationship. In this way, you will cultivate your image and profit from on-site sales as well as the fruitful post-fair business.
- Cruise & Ship Travel: Experiencing travel on the water—the maritime atmosphere ensures that visitors would prefer to go on board right away. Visitors come here to find out about their next trip on the water—your chance to make new customer contacts and generate new sales. And with the traditional cruise advice, cruising sailors and motorboat vacationers will find important information, advice and discover new charter providers and areas.
- Additional presentation platforms: The moderated show stage as well as the vacation cinema offer you, as an exhibitor, additional presentation opportunities for your offer. Through inspiring contributions, you will increase your reach and inspire potential customers even outside your booth—at no additional cost.
- Attractive supporting program: The exciting supporting program enlivens the topic of travel and offers information and inspiration at the same time. Speakers invited by f.re.e talk about their adventures on the stages, and the tourism trade visitor program attracts industry professionals. This makes the travel sector even more valuable, and you as an exhibitor benefit.
Caravanning & Camping
For years, camping vacations have been very popular, and the boom continues unabated. Interested visitors buy their new vehicle or tent at f.re.e—be on site to inspire with your products!
Exhibitors' success stories
The exhibition area Caravanning & Camping
- Diverse range: A wide variety of brands and a well-assorted range of products for sale offer you the right environment in our exhibition halls: from motorhomes and caravans to expedition vehicles and camping buses, all types of vehicles are represented. Innovative tents and camping accessories will also be presented in bundled form to meet the expectations of the camping-savvy public.
- Target group with purchasing power: Around 60 percent of visitors come to f.re.e to explore the topic of caravanning & camping. The mix of solvent Best Agers, adventurous DINKS and investment-happy families brings momentum to your sales targets.
- Product experience as a sales factor: The Caravaning & Camping exhibition area is a sales area with a high experience factor. Here, visitors can experience your products live on site, receive personal, individual and competent advice from you and thus make a final purchase decision.
- Inspiration from experts: The Caravanning Industry Association CIVD is present at f.re.e and supports the trade fair with top-class specialist information. With caravaning-info.de, the fascination of caravanning is further filled with life.
- Sales-promoting synergies: The variety of topics at f.re.e benefits you - golfers, hikers, water sports enthusiasts, cyclists, they can all practice their sport even better with a motor home, caravan or camper. They can gather initial information about this at f.re.e - at your trade fair stand. The parallel motorcycle show IMOT and Münchner Auto Tage provide both further synergies.
Bicycles
Cycling is booming—it's environmentally friendly, healthy and simply fun! Bicycle fans come to f.re.e and want to inform themselves, test, buy. Don't let this sales opportunity roll past you, present yourself in the bicycle exhibition area at f.re.e!
Exhibitors' success stories
The exhibition area Bicycles section
- A wide range of offers: In Hall B6 you will find your suitable sales environment, together with manufacturers and dealers of bicycle types such as eBikes, city bikes, mountain bikes and special bikes. Dealers in navigation systems and cycle accessories as well as a separate area for cycle travel round off the theme.
- Target group with purchasing power: Visitors to f.re.e have an average monthly household net income of EUR 4,220. Many of them have a specific buying interest in the area of bicycles.
- Product experience as a sales factor: Nothing is more convincing than the product itself! On two extensive bike courses , visitors can test your products directly on site before buying.
- Additional presentation platforms: The moderated bicycle stage gives you as an exhibitor additional presentation opportunities for your offer. Through inspiring contributions, you increase your reach and meet potential customers outside your stand—without any additional costs.
- Attractive supporting program: High-class expert information enriches the cycling area and attracts an interested audience, e.g. at the information stand of the ADFC Bayern or by expert speakers on the cycling stage. Breathtaking shows and informative workshops further enliven the area.
- Sales-promoting synergies: At f.re.e you will meet a mobile and active target group—a potential you should use for yourself! Caravanners in particular are also potential buyers of bikes and e-bikes—talk to them!
Water Sports
With its numerous lakes and rivers, Bavaria is an Eldorado for water sports enthusiasts—and these are exactly the people you will meet at f.re.e: canoe fans, surfers and divers as well as SUP specialists. Take advantage of the wave of enthusiasm and present yourself in the water sports region of Bavaria!
Exhibitors' success stories
The Water Sports exhibition area
- A wide range of offers: The exhibition area watersports covers a complete hall together with the Outdoor & Fitness area. Here you can bring the fascination of water sports closer to the visitors. Show your offers around the topics of boats, canoes, diving, snorkelling, stand-up paddling, surfing, boat accessories and boat schools.
- Target group with purchasing power: Visitors to f.re.e have an average monthly household net income of 4,220 EUR.
- Product experience as a sales factor: Visitors can try out your products and offers directly on site—the sensational paddling lake makes it possible.
- Additional presentation platforms: The moderated sports stage gives you as an exhibitor additional presentation opportunities for your offer. Inspiring contributions increase your reach and enthuse potential customers outside your stand—at no extra cost. Well-known names from the scene round off the stage program.
- Attractive supporting program: High-class service offers attract numerous interested visitors: The free trip advice for skippers and the information stand of the Bavarian Canoe Association are established points of contact for visitors with an affinity for water sports.
Outdoor & Fitness
Being outdoors is in, and everyone wants to be fit. The Outoor & Fitness theme area offers everyone a platform that is fully dedicated to sports and activity, indoors and outdoors.
Take advantage of the high visitor quality of f.re.e and be there as an exhibitor! Brand-conscious, willing to invest and active—your audience is ready to spend money on their special leisure interests.
Exhibitors' success stories
The Outdoor & Fitness exhibition area
- A wide range of offers: Positioned together with water sports in a complete hall, the Outdoor & Fitness exhibition area offers the perfect environment for your products and services on topics such as mountain sports and hiking, fitness, golf, running, board sports, winter sports as well as wellness and regeneration.
- Target group with purchasing power: This is where athletes, exercise addicts, adventure seekers and nature lovers meet to equip themselves for their activities. Visitors to f.re.e have an average monthly household net income of EUR 4,220.
- Experience as a sales factor: The climbing tower in cooperation with the DAV creates an alpine atmosphere and makes the area even more lively.
- Additional presentation platforms: The moderated sports stage gives you as an exhibitor additional presentation opportunities for your offer. Inspiring contributions increase your reach and enthuse potential customers even outside your stand—without any additional costs. The proven cooperation with Radio Arabella guarantees successful infotainment.
- Inspiration from experts: Service offers such as the information stand of the German Alpine Club provide visitors with competent and comprehensive information.
Apply now for f.re.e 2025
Attain your goals at Bavaria's largest travel and leisure trade fair!