Download Trade fair dates and facts 2025
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Attain your goals at f.re.e, Bavaria's largest travel and leisure trade fair
Founded in 1970, f.re.e, the travel and leisure trade fair, has developed into one of the most popular consumer trade fairs in southern Germany. It offers a comprehensive experience covering all aspects of travel and leisure activities.
Your benefits at a glance
Gain new customers
With numerous wealthy visitors—spread across all age groups—f.re.e provides an enormous reach over five days. Here you can talk to your customers in person and establish lasting long-term customer relationships based on trust. The clear structure of the five exhibition areas Travel, Caravanning & Camping, Bicycle, Water Sports, Outdoor & Fitness, provides an overview and at the same time enables synergies to reach an audience with an affinity for travel, sport and leisure.
The exhibition sectors of f.re.e at a glance
At f.re.e, the world of travel and active leisure can be found under one roof. The most important data and facts can be found summarized in our factsheet.
Discover the exhibition sectors
Raise your profile
Present yourself to an interested audience at f.re.e in an attractive environment alongside your competitors. With extensive advertising and press work by f.re.e, you will achieve enormous visibility and stand out from competitors. The range of stages as well as the join-in and test areas at the trade fair offer additional benefits, and for brands that are still less well-known, f.re.e becomes a springboard into the public eye.
Generate sales
At f.re.e, you will encounter an audience with the power and motivation to purchase. Visitors plan and book their vacations and leisure activities for the coming year directly at the trade show. In addition to your trade fair stand, take advantage of the diverse join-in and test areas as well as the show stage or talks to optimally present your products and services and attract new target groups. 92 percent of visitors have bought / booked directly this year or are planning to do so as a result of their visit to the trade show.
Present products and innovations
In addition to your stand, f.re.e offers you many other opportunities to present your products. Use the various join-in and test areas to let visitors experience your products. On the stages and in the vacation movie theater you will have the chance to present your offerings and innovations to a broad public outside your stand. An attractive online catalog entry will also draw attention to your company. Invite your existing customers and take part in the supporting program free of charge to maximize your success and attract new customers.
Take part in the supporting program
Explore our Supporting program
Exhibition key facts from f.re.e 2024
Successful trade fair participation
The attractive location of Munich with its many leisure facilities and the modern trade fair center attract many visitors and offer ideal conditions for successful trade fair participation. Open-plan exhibition halls with natural lighting throughout offers attractive stand locations throughout. With optimal transport connections, you can handle set-up and dismantling smoothly.
Tip: Benefit from a competent trade fair team and comprehensive checklists and instructions when preparing for the trade fair. With the f.re.e stand package you book the stand space and all important services together including modern stand design by our stand construction partner, meplan.
Exhibitors' testimonials
f.re.e is the perfect platform for us as a canoeing association to present to present canoeing to the public. With the support of the lake, we can show how easy it is to glide across the water, and at our information stand and on the water at our information stand and on the water sports stage, we can provide information on all canoeing and answer questions. We have have always enjoyed being there for many years.
The public came to our stand with concrete buying interest and inquiries. We are very satisfied with how the trade fair went and will be back at f.re.e next year.
As a diving store, f.re.e is a firm fixture in our diary. The trade fair promotions and discounts are very popular. As every year, we look forward to making diving in Germany more attractive and getting closer to the community. For this reason, we also take over the regulator workshop and the trial diving at the trade fair. Fun, quality and service are our top priorities so that we can give everyone a great experience!
We have been taking part in f.re.e with our partners from Bayernnetz für Radler for many years because the most important players in the cycling industry and cycling tourism are represented here in one hall. The main demand is for cycling destinations in Germany with tips on bike-friendly accommodation and routing.
The Munich and Oberland sections of the German Alpine Club see f.re.e as an outstanding opportunity to present themselves to a wide audience of leisure enthusiasts. At this event, we come into direct contact with people, which enables us to provide information on a wide range of topics and share our passion for the Alps.
f.re.e 2024 was a complete success for us. The trade fair makes it possible to present our models to a wide audience and bring our special solutions to life for potential customers. Our Pinniato series with MGU technology in particular impressed visitors with its durable and powerful e-bike drive. But the Cargoline models were also tested by many families. We would like to thank everyone involved for this successful event.
Apply now for f.re.e 2025
Attain your goals at Bavaria's largest travel and leisure trade fair!