Marketing Services

The obligatory communication fee, which each main or co-exhibitor pays upon participation, includes the basic entry in the trade fair media.

With your registration you have already submitted some data for the basic entry. You will receive a proof of your submitted data from our publishing partner jl medien GmbH starting in October.

Please use the full extent of your already paid basic entry and complete your data! Completion will be possible from October via the Exhibitor Shop.

To get the most out of your trade fair participation, you can also optimize your entry and book additional paid services with our publishing house—e.g. a logo or a banner in the f.re.e visitor mailing.

You can find information on further booking options in our Media Services.

The following components are included in the basic entry:

• Complete entry with full contact details in the f.re.e exhibitor portal
• 3 entries without logo in the List of Goods
• 3 entries without logo in the destination directory (for exhibitors from the tourism sector)
• 3 entries without logo in the brand directory
• Teaser text in the exhibitor portal (80 characters)
• Social media links

Attract attention at the very place where the industry comes together, with our range of advertising opportunities in outside areas, at the entrances and in the hall areas of the trade fair center.

Our catalog clip provides an overview of our comprehensive range.

The advertising space brochure will also help you to get an overview. You can download it here.

Would you like to advertise your participation in f.re.e? Invite your network as well? Then use our marketing tools from now on.

Logos and lettering for f.re.e, as well as personalized logos and banners, i.e. including your stand information, are available from the Exhibitor shop.

Use these formats and integrate them into your print advertising to draw attention to your participation at the f.re.e.

Free starter package for each main exhibitor for f.re.e 2026: 30 online vouchers for a one-day ticket

Inviting your customers to f.re.e 2026 is very simple. Make your trade fair appearance even more successful by using our online vouchers for one-day tickets.

As a starter kit, you receive an Excel file that contains online-voucher numbers and online-voucher links for f.re.e 2026.

Invite your customers by sending them the online-voucher number or the link. The link leads your customers to the registration system of Messe München directly and they don´t have to fill in the voucher number.

The starter package with 30 online vouchers for a one-day ticket will be provided to you free of charge for f.re.e 2025. These 30 vouchers for visitor tickets are available to all main exhibitors.

If you need more vouchers, please order them at a price of EUR 8.50 plus VAT each in the Exhibitor Shop. Only redeemed tickets will be charged after the show.

As an exhibitor, take advantage of the offer to participate in the extensive supporting program free of charge. Present yourself even more impressively to visitors by offering them a high-quality, informative and entertaining trade fair experience.

You can register for the following stages from mid-October:

• Sports stage (A6)
• Fitness hands-on area (A6)
• f.re.e stage (A5)
• Cruise Talk (A4)
• Holiday Cinema for film presentations (A4)
• Bicycle Stage (B6)
• Camp f.re.e (B3)

Trade visitor program:
A trade visitor day will take place on 19.02.2026 for trade visitors from the tourism industry. You can register for our trade visitor program from mid-October.

New: Focus on sustainability
Everyone is talking about sustainability. We will color-code the topics with a sustainability focus and highlight them in the supporting program. Take advantage of this opportunity for more targeted reach with your sustainability offerings on site.