f.re.e and TOM e.V. – working together for diversity in Upper Bavaria
Tourismus Oberbayern München e.V. (TOM e.V.) connects destinations, regions, and providers from all over Upper Bavaria. As a partner of f.re.e, TOM e.V. brings the diversity of the region directly to the exhibition halls and makes real leisure and vacation experiences come alive.
TOM e.V. – a strong partnership for Upper Bavaria
Upper Bavaria is one of Europe's most diverse leisure and recreation regions. Together with Tourismus Oberbayern München e.V., f.re.e 2026 will bring this diversity directly to the exhibition halls. TOM e.V. is Upper Bavaria's central living space organization and connects destinations, cities, municipalities, and tourism providers. Its goal is sustainable, modern tourism development that benefits both locals and visitors.
At f.re.e, TOM e.V. will be showcasing the diversity of Upper Bavaria. Visitors will experience mountains and lakes, regional traditions, activities, and excursion destinations all in one place. The collaboration brings Upper Bavaria to life and invites visitors to discover new things.
Your advantages as a visitor
- Upper Bavaria's nature and leisure activities bundled in one place
- Personal exchange with destinations and experience providers
- Inspiration for excursions, short trips, and family experiences
- Tips for sustainable travel in the region
- Exclusive insights into the new Partner Network Upper Bavaria experience
TOM e.V. is committed to a newly developed corporate vision. The focus is on the dual concept of tourism region and living space. This results in TOM's B2C and B2B mission. We offer our partners a platform to showcase unique offerings and jointly promote initiatives for Upper Bavaria.
Experience Upper Bavaria – visible together, strong together
With its new Experience Partner Network, TOM e.V. is presenting leading leisure providers and experience companies at f.re.e. The network shows how closely Upper Bavaria's stakeholders work together and the diversity of leisure activities that this creates. Visitors can find inspiration for authentic, regional experiences and learn firsthand what makes Upper Bavaria so special.
A look behind the scenes of the tourist region, tips for excursions, discussions with providers, and many opportunities to get involved round off the experience.
Discover f.re.e
Discover the five different themed areas and be inspired by the variety of exhibitors and offers. Find out more about the exciting attractions and activities you can experience at f.re.e. Be inspired by the various possibilities that f.re.e offers you.
Discover the program