Our position. Sustainable and innovative. By conviction.

Sustainability—our way into the future

As a social player, we at Messe München recognise our social and ecological responsibility. Sustainability is therefore firmly anchored in our corporate strategy.

To this end, we have developed a sustainability strategy tailored to the trade fair industry. With our holistic sustainability programme, we are continuously implementing projects to reduce CO2 emissions for Messe München.

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Role model function

As a travel and leisure trade fair, we want to take responsibility and express the principle of sustainability in our actions. We want to set a good example and make f.re.e more sustainable in a continuous process. This ranges from the selection of materials and the handling of waste to motivating our exhibitors and visitors to act sustainably. Let's make f.re.e even more sustainable together.

Tourism and leisure activities have a special responsibility with regard to sustainability. At f.re.e, we promote this development by providing information on the various facets of sustainability and, in some cases, by highlighting sustainable offers. In addition, we focus on leisure activities that can also be realized in the local area. In this way, we make an important contribution to sustainability awareness among exhibitors and visitors.
Portrait photo of the project manager of the f.re.e trade fair - Katrin Leideritz
Katrin Leideritz
  • Exhibition Director
  • f.re.e

The measures taken by f.re.e

As a travel and leisure trade fair, we don't just want to set an example, we want to lead by example.

Our focal points are:

Exhibition stand construction

  • In order to conserve resources, we have decided to not use aisle carpets anymore.
  • We produce our stages and activity areas from sustainable, resource-saving materials.
  • Talk to your stand constructor about resource-saving stand construction options. Our partner meplan will be happy to provide you with appropriate stand construction solutions.

Infrastructure

  • f.re.e is easily accessible by public transport to ensure an environmentally friendly journey for exhibitors and visitors.
  • You can conveniently charge your electric vehicle at almost 110 charging stations on the exhibition grounds.
  • Sustainable waste disposal: We take the waste resulting from construction and dismantling to be recycled as commercial waste. Recyclable materials can thus be fed back into the economic cycle.

Advertising materials

  • We reduce our print circulations and are constantly optimizing our digital advertising media. For example, we are no longer printing an exhibition catalogue for the fair, but only a visitor guide with a much smaller volume.
  • We only use FSC-certified environmental paper for our printed advertising materials.
  • We consciously work with printing companies that are committed to the principle of sustainability.

Valuable partnerships

  • Our catering suppliers rely on local supply chains.
  • The Bavarian Centre for Tourism (BZT) supports us on the topic of sustainability and provides expert input for our sustainability initiative in Hall A5 (Stand 131).
  • The Bavarian Forest: pure nature at f.re.e 2025
    This year, we are presenting the Bavarian Forest as a partner region of f.re.e. With around 6,000 square kilometers, the largest forest landscape in Central Europe stretches between the Danube, the Bohemian Forest and the Austrian border. Green nature, crystal-clear streams and the purest air in Germany await you here.
    The Bavarian Forest is particularly well-known as a top hiking region, with first-class wellness hotels and numerous leisure attractions - ideal for family vacations. In the Bavarian Forest National Park, the oldest and only primeval forest in Germany, you can experience the motto “Let nature be nature” up close.

Offers and recommendations for exhibitors and visitors

Sustainability is a mission that we can only achieve together. With various offers and recommendations, f.re.e supports all participants in making their participation in the trade fair more environmentally conscious.

Planning and design of the trade fair presence

  • Talk to your stand constructor about resource-saving stand construction options. Our partners meplan and EECS.greens® will be happy to provide you with appropriate stand construction solutions.
  • Use our waste prevention guide with valuable tips on how to avoid waste through careful planning and design of your trade fair presence.
  • Try to avoid give-aways as far as possible.
  • Catering: Reduce meat dishes and rely on regional and seasonal ingredients. Also talk to your caterer about how food waste can be reduced. You can find an overview of the caterers on the exhibition grounds and their sustainability measures here.
  • Check whether the number of printed advertising materials can be reduced and focus more on digitalization.

During the trade fair visit

  • “One trade fair visit avoids five business trips on average!” - according to a recently published study by the Association of the German Trade Fair Industry (AUMA). You should therefore plan your trade fair visit as precisely as possible in advance in order to make the most efficient use of your time on site.
  • You do not need to bring a printed ticket with you! It is sufficient to scan the ticket on your cell phone at the entrance.
  • Have you received a lanyard? Feel free to use it for your next visit to the fair. The more often they are reused, the fewer lanyards need to be produced.
  • Use the free water stations on the grounds to refill reusable cups and bottles

Mobility

  • Travel environmental friendly by public transport.
  • Or carpool if you are traveling by car.
  • On-site charging: 110 stations are available on the exhibition grounds for charging your electric vehicle.
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