Our position. Sustainable and innovative. By conviction.
Sustainability—our way into the future
As a social player, we at Messe München recognise our social and ecological responsibility. Sustainability is therefore firmly anchored in our corporate strategy.
To this end, we have developed a sustainability strategy tailored to the trade fair industry. With our holistic sustainability programme, we are continuously implementing projects to reduce CO2 emissions for Messe München.
Role model function
As a travel and leisure trade fair, we want to take responsibility and express the principle of sustainability in our actions. We want to set a good example and make f.re.e more sustainable in a continuous process. This ranges from the selection of materials and the handling of waste to motivating our exhibitors and visitors to act sustainably. Let's make f.re.e even more sustainable together.
Tourism and leisure activities have a special responsibility with regard to sustainability. At f.re.e, we promote this development by providing information on the various facets of sustainability and, in some cases, by highlighting sustainable offers. In addition, we focus on leisure activities that can also be realized in the local area. In this way, we make an important contribution to sustainability awareness among exhibitors and visitors.
- Exhibition Director
- f.re.e
The measures taken by f.re.e
As a travel and leisure trade fair, we don't just want to set an example, we want to lead by example.
Our focal points are:
- In order to conserve resources, we have decided to not use aisle carpets anymore.
- We produce our stages and activity areas from sustainable, resource-saving materials.
- Talk to your stand constructor about resource-saving stand construction options. Our partner meplan will be happy to provide you with appropriate stand construction solutions.
- f.re.e is easily accessible by public transport to ensure an environmentally friendly journey for exhibitors and visitors.
- You can conveniently charge your electric vehicle at almost 110 charging stations on the exhibition grounds.
- Sustainable waste disposal: We take the waste resulting from construction and dismantling to be recycled as commercial waste. Recyclable materials can thus be fed back into the economic cycle.
- We reduce our print circulations and are constantly optimizing our digital advertising media. For example, we are no longer printing an exhibition catalogue for the fair, but only a visitor guide with a much smaller volume.
- We only use FSC-certified environmental paper for our printed advertising materials.
- We consciously work with printing companies that are committed to the principle of sustainability.
- Our catering suppliers rely on local supply chains.
- The Bavarian Centre for Tourism (BZT) supports us on the topic of sustainability and provides expert input for our sustainability initiative in Hall A5 (Stand 131).
- The Bavarian Forest: pure nature at f.re.e 2025
This year, we are presenting the Bavarian Forest as a partner region of f.re.e. With around 6,000 square kilometers, the largest forest landscape in Central Europe stretches between the Danube, the Bohemian Forest and the Austrian border. Green nature, crystal-clear streams and the purest air in Germany await you here.
The Bavarian Forest is particularly well-known as a top hiking region, with first-class wellness hotels and numerous leisure attractions - ideal for family vacations. In the Bavarian Forest National Park, the oldest and only primeval forest in Germany, you can experience the motto “Let nature be nature” up close.