Experience the innovations at f.re.e 2025

From fascinating experiences to innovative offers: f.re.e 2025 will surprise you with new highlights and exciting activities for the whole family.

There is much to discover at f.re.e 2026: Look forward to Crete as a partner region, exciting stage formats, a varied supporting program, and numerous proven classics. From inspiring travel destinations to practical presentations and hands-on activities to special trade fair highlights such as anniversary promotions, film screenings, and a relaxed end to the trade fair – f.re.e showcases the full diversity of modern travel and leisure activities and provides inspiration for every type of getaway.

View across a blue bay in Crete. On a viewing platform, on one of the partially overgrown mountain slopes, a group of people stand and look down.
© Region of Crete – incrediblecrete.gr

1. Partner region Crete – enjoyment, culture, and joie de vivre

Crete is the partner region for f.re.e 2026. Greece's largest island captivates visitors with its stunning coastline, impressive natural beauty, vibrant culture, and Mediterranean culinary traditions. Whether you're looking for an active vacation, cultural discoveries, or sustainable tourism, Crete offers a holiday experience for all the senses.

2. Meeting place for self-builders

The DIY Conversion Meeting Point is the place to go for anyone who wants to convert their vehicle into a camper themselves. In Hall B4, bus conversion experts Sven, Christian, and Manu will be offering practical tips and inspiration for van life projects. This will be complemented by presentations from other exhibitors.

© Messe München GmbH
Large audience during an interview on the “Sportbühne” at the f.re.e trade fair, with a guest on stage and sports fair stands in the background.
© Messe München GmbH

3. Renowned guests – live at f.re.e

Look forward to seeing well-known personalities on stage at f.re.e:
extreme athlete Olaf Obsommer, Checker Julian, vacation divers Diana Kauba & Detlef Spatz, and the mountain rescuers from "In höchster Not" will share their stories, experiences, and insights from travel, outdoor activities, and adventure.

4. 55 years of f.re.e – the anniversary area

f.re.e is celebrating its 55th anniversary. In the anniversary area, you can experience special retrospectives on five decades of travel and leisure trends—and find inspiration for the future of travel.

Bird's eye view of the opening event of a trade fair in the entrance hall. On the left is a stage, in front of the stage a group is performing a traditional show with large bells. To the right of the stage are people with trumpets.
© Messe München GmbH
Visitors to the f.re.e trade fair look at information boards on sustainability, surrounded by wooden displays and a banner for the initiative.
© Messe München GmbH

5. Supporting program: Sustainability in travel and leisure

Sustainability is more than just a buzzword at f.re.e. The supporting program features presentations and talks that show what responsible travel and leisure activities can look like today – practical, understandable, and inspiring.

6. Supporting program: Artificial intelligence in travel planning

How does artificial intelligence help with leisure and travel planning? A presentation shows how AI is already being used today for inspiration, route planning, and personalized recommendations—explained in an understandable way and with concrete examples.

When? February 20, 2026, from 11:00 a.m. to 11:30 a.m.

© Messe München GmbH

7. Back again: European Outdoor Film Tour (EOFT)

The EOFT will once again be part of f.re.e in 2026. On Saturday, February 21, 2026, visitors will be able to watch the Best of 2025 program immediately after the trade fair closes with their valid trade fair ticket.

The film screening starts at 6:15 p.m. on the f.re.e stage in Hall A5. Admission from 5:30 p.m. upon presentation of your visitor ticket.

© Messe München GmbH

8. f.re.e talk podcast – Season 2 starting January 13, 2026

The f.re.e talk podcast is entering its second season. Starting January 13, 2026, you can look forward to new interviews, exciting stories, and insider tips on travel, leisure, and active experiences—available to listen to anywhere, anytime.

9. f.re.e time: the fair closes at 5:30 p.m.

A true f.re.e classic: end the day at the trade fair in a relaxed atmosphere with musical highlights and a selection of discounted drinks in our halls – the perfect opportunity to enjoy the evening.

© Messe München GmbH
Selling merchandise at the f.re.e store in the exhibition hall. The saleswoman gives a branded towel to a buyer during a sales talk.
© Messe München GmbH

10. f.re.e fan shop – Practical and attractive items

Tried and tested, and popular: from deck chairs to water bottles—at the f.re.e fan shop, you can get a piece of the trade show to take home with you. Practical and attractive items for your leisure time.

You can find us at the main east entrance.

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