Visitor Demographic Analysis
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f.re.e 2026 by the Numbers: Target Audience, Reach, Impact
Find out who attends f.re.e and what kind of reach, purchase intent, and market presence the trade show offers exhibitors.
Success is evident here
f.re.e offers high visibility and excellent opportunities to make relevant connections and generate new business.
136033
Visitors76000
Area930
Exhibitor1000
Presentations & Program ItemsYour target audience — clear, affluent, relevant
At f.re.e, you can reach a broad audience with a high propensity to buy and above-average purchasing power—ideal for selling products, experiences, and services.
- 53% are between the ages of 31 and 60
- 52% male, 48% female
- Average income: €4,540
Visitor interest by exhibition area
f.re.e brings together the right people—grouped by interests and highly motivated to close deals.
Top exhibitor goals and their achievement rates (in percent)
Connect. Engage. Network. Sell.
As an exhibitor at f.re.e, you’ll be able to achieve your goals effectively.
Greater visibility thanks to f.re.e's extensive media reach
Targeted advertising ensures that f.re.e helps you reach exactly the right audience. Through a coordinated set of measures, we guarantee you a high volume of visitors during the trade show. Here is an overview of some of the initiatives planned for f.re.e 2026:
33100
Social media followers56.7
Display of banners and ads64000
Podcast streams285
Contacts reached through out-of-home advertising2000000
Website visits124000000
Media reachWe'll answer your questions
Reach your goals at Germany's most active travel and leisure fair!