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Setting off on an adventure: traveling at f.re.e

Whether near or far, on land or water, family vacation or singles trip: At f.re.e, all vacationers and those who want to become one will find the right offer for their time out. As an exhibitor, you can position yourself perfectly in three halls, which are divided into countries and regions. Take your customers to the destination of their dreams.

Do you have any questions? Our f.re.e experts are there for you

Let our team advise you!

Corinna Schultes
  • Deputy Exhibition Director
+49 89 949-20212
+49 89 949-20212
Write an e-mail
Write an e-mail
Location
Location
Heike Stade
  • Sales Germany
+49 89 949-21717
+49 89 949-21717
Write an e-mail
Write an e-mail
Location
Location

Success guaranteed: f.re.e 2025 in figures

Vacation time is time to relax, experience and enjoy - and at f.re.e, visitors will find everything they need to do just that. From tourism organizations and campsites to cruise operators, everything is represented at the travel trade fair in Munich. What is still missing? Your stand as an exhibitor in the travel sector. Meet the right adventurers and connoisseurs for your vacation offer.

125000

Visitors

83500

Exhibition space

Other ways to advertise your appearance

The f.re.e marketing services are the ideal way to promote your trade fair presence:

Your entry in the f.re.e Exhibitor Directory and f.re.e Besuchsplaner

The obligatory communication fee, which each main or co-exhibitor pays upon participation, includes the basic entry in the trade fair media.

With your registration you have already submitted some data for the basic entry. You will receive a proof of your submitted data from our publishing partner jl medien GmbH starting in October.

Please use the full extent of your already paid basic entry and complete your data! Completion will be possible from October via the Exhibitor Shop.

To get the most out of your trade fair participation, you can also optimize your entry and book additional paid services with our publishing house—e.g. a logo or a banner in the f.re.e visitor mailing.

You can find information on further booking options in our Media Services.

Components of the basic entry

The following components are included in the basic entry:

  • Complete entry with full contact details in the f.re.e exhibitor portal
  • 3 entries without logo in the List of Goods
  • 3 entries without logo in the destination directory (for exhibitors from the tourism sector)
  • 3 entries without logo in the brand directory
  • Teaser text in the exhibitor portal (80 characters)
  • Social media links

Advertising space at the trade-fair center

Attract attention at the very place where the industry comes together, with our range of advertising opportunities in outside areas, at the entrances and in the hall areas of the trade fair center.

Our catalog clip provides an overview of our comprehensive range.

The advertising space brochure will also help you to get an overview. You can download it herePDF document.

Participation in the supporting program 2026 free of charge

As an exhibitor, take advantage of the offer to participate in the extensive supporting program free of charge. Present yourself even more impressively to visitors by offering them a high-quality, informative and entertaining trade fair experience.

You can register for the following stages from mid-October:

  • Sports stage (A6)
  • Fitness hands-on area (A6)
  • f.re.e stage (A5)
  • Cruise Talk (A4)
  • Holiday Cinema for film presentations (A4)
  • Bicycle Stage (B6)
  • Camp f.re.e (B3)

Trade visitor program:
A trade visitor day will take place on 19.02.2026 for trade visitors from the tourism industry. You can register for our trade visitor program from mid-October.

New: Focus on sustainability
Everyone is talking about sustainability. We will color-code the topics with a sustainability focus and highlight them in the supporting program. Take advantage of this opportunity for more targeted reach with your sustainability offerings on site.

The most important advantages of exhibitors in the travel sector

© Messe München GmbH

Variety of offers as a magnet for travel enthusiasts

The Travel theme area is clearly structured in three halls according to countries and regions. Thanks to the large selection of travel providers, you as an exhibitor can present your offer in a differentiated way and appeal to a wide audience.

© Messe München GmbH

Wanderlust guaranteed for a target group with purchasing power

At f.re.e, you will meet families planning their annual vacation in February as well as young people with spontaneous travel plans. With expert advice, you can build long-term relationships and benefit on site and in post-fair business.

© Messe München GmbH
f.re.e tourism trade fair

Pure inspiration on presentation platforms

Use the show stage and the vacation cinema to present your offer and inspire potential customers outside your stand. Score points with a vacation on the water? The cruises and boat trips area will whet your appetite for the sea.

Travel trade fair Munich: Stand prices at a glance*

Stand typePrice

Row stand (1 side open)

139 EUR/m²

Corner stand (2 sides open)

149 EUR/m²

End stand (3 sides open)

157 EUR/m²

Island stand (4 sides open)

164 EUR/m²

Island stand from 150 qm (4 sides open)

157 EUR/m²

*All prices and additional costs to the participation price

Prices for exhibitors with large exhibits*

Stand spacePrice

from 30 m²

99 EUR/m²

from 100 m²

89 EUR/m²

from 250 m²

79 EUR/m²

from 500 m²

69 EUR/m²

from 750 m²

60 EUR/m²

*All prices and additional costs to the participation price

Would you like to become an exhibitor? We look forward to your application

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