Get your business rolling: The bicycle trade fair at f.re.e

Cycling is all the rage as a sport and sustainable means of transportation. At f.re.e you will meet cycling enthusiasts, vacationers and those who want to become one. The trade fair offers everything you need for a successful bike tour: from hardware to digital maps. As an exhibitor, you also have the opportunity to network within the industry, develop new ideas and enter into cooperations

Two men in black tops are standing at a stand at f.re.e, examining several sports bikes hanging on a wall.

In a nutshell: What does f.re.e mean for you and your company?

We have been participating for a long time, and it has simply proven itself. Here, you meet people who are interested and who really want to learn more. (...) There is no other trade fair in Bavaria that offers so many opportunities.
A woman with shoulder-length blonde hair is wearing an orange T-shirt and a dark blazer. Trade fair visitors are standing in the background.
Petra Husemann-Roew
  • ADFC Bayern

Cycling: Be there as an exhibitor

From caravanning to water sports: f.re.e is characterized by a wide range of offers for leisure, travel and entertainment. What is still missing? You as an exhibitor in the bicycle sector. We look forward to receiving your application.

Do you have any questions? Our f.re.e experts are there for you.

Let our team advise you.

Jutta Zinsmeister
  • Exhibition Manager
Caravanning & Camping | Bicycles
+49 89 949-20211
+49 89 949-20211
Write an e-mail
Write an e-mail
Location
Location
Lucas Schwarzer
  • Velokonzept GmbH
+49 30 3116514-14
+49 30 3116514-14
Write an e-mail
Write an e-mail
Location
Location

Success guaranteed: f.re.e 2026 in figures

Just in time for the outdoor and cycling season, f.re.e kicks off with a diverse range of leisure activities. The trade fair always has its finger on the pulse of the times and presents, for example, innovations relating to e-bikes and digital tour planning. In the separate bicycle hall, you as an exhibitor can talk to bicycle fans and potential partners, demonstrate your products live and have them tested. Be there—let's go!

136033
Visitors
930
Exhibitors from 49 countries
76000
of gross exhibition space

Bicycle trade fair f.re.e: How you benefit as an exhibitor

© Messe München GmbH

Exhibitor diversity for strong sales synergies

The 11,000 m² exhibition hall offers optimum presentation opportunities. Together with other bicycle exhibitors, you can offer visitors a comprehensive range of products. Take the opportunity to get them excited about your products!

© Messe München GmbH

Product experience is the decisive sales factor

Nothing convinces more than your own experience! Visitors can test your products on site on two bike courses and see the quality for themselves. This increases the willingness to buy and brings your products closer to the target group.

© Messe München GmbH

New platforms for inspiration and reach

Use the bike stage as an additional presentation area to showcase your products to a wide audience—at no extra cost. We also offer a supporting program with shows and workshops to liven up the area.

Bicycle exhibition area: Early bird prices at a glance* (until March 20, 2026)

Stand typePrice

Row stand (1 side open)

134 EUR/m²

Corner stand (2 sides open)

144 EUR/m²

End stand (3 sides open)

150 EUR/m²

Island stand (4 sides open)

158 EUR/m²

Island stand from 150 qm (4 sides open)

150 EUR/m²

*All prices and additional costs to the participation price

Prices for exhibitors with large exhibits*

Stand spacePrice

from 30 m²

96 EUR/m²

from 100 m²

84 EUR/m²

from 250 m²

72 EUR/m²

from 500 m²

63 EUR/m²

from 750 m²

57 EUR/m²

*All prices and additional costs to the participation price

Would you like to become an exhibitor? We look forward to your application

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